When your company’s phone is constantly ringing off the hook, a VoIP integration is the perfect solution to manage your business communication effectively. It is incredibly frustrating for customers to have to wait on the phone while you transfer them, take down their phone number and message, and at the same time try to find a solution to their problem.

Not only is there a risk of human error, which could cause you to miss a sale, but it is even more painful to have to put customers on hold to track down their order in another program. If another call comes in at the same time, you have two waiting, frustrated people.

Most companies use different apps, and this does not benefit efficiency. One such indispensable application is online business telephony. But to retrieve the customer’s data, you literally have to switch tabs or screens and type the data into the search field. All very unnerving and time-consuming. But what if you could synchronize all this, so that you can use all the features of your online telephony from your trusted software? Meet VoIP integration!

Automations, integrations and software

The reality is that manual processes cost you a lot of time and money, and this is very stressful for both your employees and your customers. The solution comes in the form of the magic word AIS: automations, integration and software.

Specifically for your business telephony, this means that you link your online phone application to your current CRM (Customer Relation Management) system or ERP (Enterprise Resource Planning) solution. The aim is to replace as many manual actions as possible with automations by integrating (integrations) your online telephony into other business applications (software).

A VoIP integration allows you to link your online telephony to almost all possible business applications with the aim of automating and optimizing the internal and external communication process.

And that translates not only into higher efficiency for your employees, but also into higher customer satisfaction. Better productivity and satisfied customers = higher turnover, and that is ultimately what it is all about.

What does VoIP integration mean?

VoIP stands for voice over internet protocol, the technology for making calls online. With a VoIP platform, you can therefore call with any device that has an internet connection, smartphones, computers and tablets, and even with a landline. A VoIP integration then ensures that you can seamlessly integrate your online telephony into your other apps. In this way, you create a user-friendly, efficient and clear software ecosystem.

With such an online telephony integration, you no longer have to manually switch between your phone application and the program you use for your customer service (CRM) to call up the caller’s file.

But the possibilities of VoIP integrations are not limited to customer service. Thanks to VoIP integrations, online telephony can also be linked to other business applications, such as accounting programs, productivity apps or tools for inventory management.

How does AIS work in practice?

Integrations ensure that automatic data synchronization takes place between two compatible software platforms of your choice. For example, you can use various VoIP integrations to synchronize your e-mail, business applications and your online telephony with each other.

Once your online telephony is linked to your CRM system, calls and messages are automatically saved in your CRM. This eliminates the need to look up customer data in both systems time and again. When someone calls, you immediately see their name in your phone platform, so you have all the data at hand with a mouse click.

Practical functions you will never want to miss again

A link between your online telephony and your favorite business application(s) offers some functions that you will never want to miss again.

An overview of the main features:

Incoming calls

When someone calls, a pop-up appears with the relevant customer data from your CRM.

If there is no match with the CRM, the integration supplements the info with the automatic Google Number Lookup.

Standard recording of conversations with the option to add notes. So no action is required anymore to record calls.

And so much more…

Outgoing calls

Every phone number in your linked business application is accompanied by a click-to-call link, which you only have to click to be able to call.

In any program, you can select any phone number and call it by simply pressing F7 (Windows).

Thanks to a handy desktop phone app, you can easily dial or paste a number to call it directly.

And so much more…

Advantages of AIS

By linking your business online telephony to your other business applications in the cloud, not only your customers benefit, but there are also numerous advantages for your colleagues and your company itself.

Advantages for customers

As a business leader, you have certainly called another company before, who were then able to retrieve your data in an instant, answer all your questions quickly and solve the problem immediately without having to put you in a queue. The person you had on the line was using a system with VoIP integration.

The process is so smooth and flawless for the consumer that customers have no idea what is happening on the other side. The only thing they know is that they received impeccable customer service. And as an ambitious company, you naturally want to offer that too.

Advantages for employees

Your employees are of course already very happy that you have switched to online telephony. But by integrating your VoIP system into other business software, you have never seen so many smiling faces on the work floor. The main advantages of VoIP integrations for employees are:

  • Multitasking
  • Increases efficiency
  • Access to, use and sharing of data

Advantages for your company itself

Your company itself also benefits from VoIP integrations. Some not to be underestimated advantages for companies are:

  • Employees can log in from anywhere
  • Flawless internal and external communication
  • Ideal for virtual call centers
  • Straightforward installation and updates in the cloud
  • More cost-effective than analog systems
  • Unlimited addition of apps
  • Easy to scale up

VoIP integrations significantly increase the efficiency of your online business telephony system. Since it is easy and cheap to use these integrations, it is only up to you to decide which apps you are going to link.

CRM

Most companies nowadays use a CRM system: a program with which they maintain relationships with their customers. These applications are indispensable for orderly customer management and sending emails. But you can rarely also make calls with them. By linking your CRM tool to your online phone system, you save a sea of time to call up customer data, order numbers and other information. When someone calls, you immediately have all the info on a silver platter.

ERP

Online telephony can be linked to almost all possible business applications, so not only to systems for customer relations. The same exercise as with CRM can also be made for more specific business applications for sectors such as hospitals, call centers, accountant or law firms, supermarket chains, and so on.

Chat or SMS

Some people prefer to chat or would rather send a message. A VoIP integration then makes it possible to switch from calling to chatting or SMS. With an app that supports SMS or chat, you can then assist your customers from your usual CRM system via the communication method they prefer.

AI and transcription

Sometimes taking notes during a phone call is not enough. With AI and transcription apps, you automatically get a written version of the conversation after a call. These apps are handy for quickly getting an overview of the content of previous telephone conversations. It is also extremely useful for training new employees, because they can learn how to deal with difficult customers.

The combination of online telephony and apps is different for every company. It is up to you as a business leader to choose the tools that get the most out of your online business telephony. Within the Belfabriek app store you will find a complete overview of the numerous apps with which you can link the telephony platform.

Belfabriek: software ecosystem and customized online telephony

Belfabriek, the specialist in the field of business online telephony, links your online telephony to all your favorite apps. A team of experts helps companies daily to automate their business processes and improve their communication via all conceivable channels: chat, telephone, SMS, e-mail.

Get even more out of your various business applications and online telephony thanks to the VoIP integrations of Belfabriek!