In a series of articles on our blog, we have already discussed our new Call-recording feature. For example, we gave reasons why all departments in an organization can benefit from this feature and ways in which Call-recording can solve customer annoyances. In short: the benefits of this unique feature are irresistible.

In this article, we focus on a specific branch within your organization: marketing and sales. How can sound recordings of the conversations held help this department work more effectively? We give three examples below of ways in which Call-recording supports a company’s marketing and sales activities.

1. Improve the sales strategy

With the right sales strategy, you maximize the number of sales. A concrete step-by-step plan ensures that your salespeople or representatives work as effectively as possible. The more market data you use, the more successful your sales strategy will be.

Marketing departments often create messages that they think will strike a chord with the market. But by actually listening in on sales calls, it is possible to put your finger on the sore spot. Sound recordings answer important questions:

  • What questions do customers have?
  • What objections do they mention?
  • How do salespeople successfully remove them?

By constantly listening to the recorded calls, marketing specialists can also discover trends and adjust the sales strategy where necessary.

2. Personalize the sales training

Is the sales training that your employees receive of the one-size-fits-all type? By listening to the conversations that each salesperson has, you can identify their strengths and weaknesses. Especially those areas for improvement are interesting: it allows you to provide individual training, with which each representative can reach their maximum potential and achieve the sales goals more easily.

3. Get new ideas

Marketing is about people and their wishes. Listen to your customers and you will get a good idea of what is going on with them. There is a good chance that you will discover new market developments with Call-recording, which you can then respond to in a timely manner.