Everyone knows it: the music you hear when you call somewhere. For some, it feels annoying or irritating, while others see it as a welcome distraction. It can even play an important role in how a caller perceives your business. Did you know that good phone hold music can ease the wait and give customers a better impression of your company?

Why Hold Music?

Hold music ensures that the caller doesn’t have to wait in silence, which reduces irritation and builds trust. With the right music, the wait becomes less bothersome, and customers feel more engaged. For companies striving for excellent business telephony, this is a crucial factor.

Carefully choose royalty-free hold music to make the wait more pleasant. Combine music with informative messages, such as the number of people in the queue, to keep customers informed and show that their time is valued.

Breaking the Silence

When callers are in a queue and hear only absolute silence, it often leads to annoyance. Breaking that silence with good hold music helps reduce frustration. The best music is subtle yet leaves a positive impression.

It’s also important to alternate between music and messages, such as:

  • Updates about your products or services.
  • A notification of the maximum wait time or the number of people in the queue.
  • A friendly message thanking the caller for their patience.

This kind of variation keeps customers engaged and gives them the feeling that they’re being taken care of.

What Music Should You Choose?

The choice of music plays a significant role in how customers perceive the wait. Many companies choose pop music to make the wait more enjoyable. Familiar songs invite customers to hum along, making the wait feel less tedious. Additionally, music that aligns with customer preferences can help prevent them from hanging up prematurely.

Popular or cheerful songs often work well, but make sure to choose royalty-free music to avoid copyright issues. Music that is repetitive or too loud can cause irritation. Ensure a pleasant volume and regularly rotate the songs.

Also, consider what your customers prefer. Play different music styles and ask for feedback through a short email or survey. Make sure the music matches your company and the type of customers you serve.

How Belfabriek Can Help

At Belfabriek, you don’t have to experiment with hold music yourself. We provide all our customers with access to professional, royalty-free hold music. This is included with your cloud-based phone system. It instantly gives your company a professional image and improves your customers’ experience.

Our phone solutions also offer other useful features, such as:

Questions? Feel free to contact us!