Belfabriek customers gain access to a wide range of features. Despite the user-friendliness and extensive customization options, you may still have questions about your service number or online dashboard—the Service Panel. You can now quickly and easily find answers to these questions on the Belfabriek Forum.

One of the simplest ways to lower the barrier for potential customers is to adopt a service number. From our experience and independent research, we know that owners of 088-, 0800-, and 0900-numbers experience up to 15% more customer contact. This significant increase can naturally lead to higher revenue!

Here’s a golden guide with practical tips and strategies to effectively promote your service number and maximize its potential.

Do Your Customers Know About Your New Number?

If we’ve given you the impression above that a service number automatically increases the number of incoming calls, we sincerely apologize. That was not our intention. It’s not that easy! Occasionally, we get asked what a company or organization can do to attract more callers.

The answer is as simple as it is complex: clearly communicate your service number to your target audience. But how do you do that? What’s the best way to inform your potential and existing customers about your (new) service number? Below, we highlight several options with their pros and cons.

1. Update Email and Website

It sounds logical, but due to busyness or the fact that an external party manages the email accounts and website, not every organization immediately updates its online contact details. Is your old local number still in your email signature or on the contact page of your site? Address this immediately and ensure email recipients receive accurate information.

Display your number prominently in the header of your homepage and make sure it appears on every page in the sidebar or footer.

2. AdWords, Newsletters, Banners

There are also various ways to communicate your number outside your website. With Google AdWords, you can place ads next to your target audience’s search results, paying per click.

Do you have a mailing list? Remind your customers of your new service number in newsletters. Banners on other websites can also be effective.

3. Social Media Profiles

Ensure your service number is clearly listed in your social media profiles. In the “About” section of your Facebook page, you have space to include your URL and phone number.

You can also incorporate it into the cover photo of your Facebook page. The same applies to your Twitter profile and the information on your company’s LinkedIn page.

4. Offline Advertising

Also, on radio, newspapers, magazines, or even television, your service number should be clearly mentioned and repeated. A campaign lasting, for example, 8 weeks may cost a bit, but it can lead to significant growth in leads that continue to pay off for months.

Perhaps you know a much more effective way to communicate your service number, like distributing flyers or business cards, sponsoring an event, or hiring aerial advertising behind a plane.

But let one thing be clear: sitting still and merely hoping for new leads won’t work. Requesting a service number only leads to more callers if they know about the number.

Conclusion

Offering a well-accessible service number is crucial for customer satisfaction and generating leads. However, the number must be known to the target audience. Effective promotion is essential.

In addition to traditional methods like updating your website and emails, it’s important to also leverage online channels like search engines and social media. Consider the impact of online visibility on your business name’s findability.

It’s also important to consider whether you only offer services in the Netherlands or if you also have international customers, and therefore whether you need numbers abroad.

Have questions? Feel free to contact us! We’d love to hear from you. Thanks in advance for your call! ;)