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ItalyTelephone Lead Generation | How to Attract Potential Customers?
Companies are hunting for customers both online and offline. But someone doesn’t become your customer just like that. First, they’ll want to test the waters and see if you’re trustworthy. Once you’ve earned their trust and they’ve provided their phone number or (email) address, you can start a dialogue with this lead.
What’s the best way to turn this lead into a customer? Which communication channel delivers the highest return? While opinions on this vary, there’s a lot to be said for telephone contact with your leads. On this page, we explain why more and more people are choosing a service number for conversations with their leads.
Chat, Social Media, Mail, Email, or Phone?
There are, of course, countless channels you can use to communicate with customers. But of all these media, the phone is the most effective. A potential customer who wants a quick answer to their question will most likely pick up the phone. Besides saving time, this gives them the chance to speak directly with a representative of your company.
The money and effort it takes to set up an efficient online system for chat or for automatically answering questions through a knowledge base may be justifiable. However, it’s a fact that consumers are increasingly frustrated by these impersonal communication methods. A pleasant conversation is therefore appreciated.
The Benefits of Telephone Contact
There are many advantages to telephone contact with your leads. Compared to the communication channels mentioned above, a phone call is:
- More Direct: In a phone call, a customer is in direct contact with one of your representatives. If new questions come to mind, they are answered immediately.
- Faster: With email correspondence, a lead may have to wait hours or even days for a response. On the phone, they know right away where they stand.
- More Personal: Written communication can be slow and impersonal. Speaking directly with a representative is more natural and pleasant.
- More Effective: With written communication, the customer has more opportunity to check out the competition, remain anonymous, or cut off the conversation. Not so on the phone. It’s a fact that generating leads by phone results in higher conversion rates than communication via social media, email, or chat.
Of course, you already have a phone number, but how many of your leads use it? And how many customers are you missing because you use a regular number instead of a service number? You’ll only know once you apply for an 0800- or 0900-number with Belfabriek. The feedback from companies that preceded you speaks for itself.
More Leads Thanks to a Service Number
With a service number, you make it easier and more attractive for potential customers to call you. As long as your new service number clearly communicates to them, the results are almost immediately measurable in an increased number of interactions, which inevitably leads to higher revenue.
Are you convinced of the benefits of telephone leads? Don’t wait any longer and take the first step toward higher revenue today! Check out our online store to see what types of service numbers you can apply for and which (vanity) numbers are still available.
Frequently asked questions
A quick way to explore how everything works and what to expect.
Telephone lead generation is the process of contacting potential customers by phone to generate interest in a product or service. The goal is to generate quality leads that you can follow up with or schedule appointments.
A lead is a person or organization that has shown interest in some way— for example, by filling out a form, responding to a campaign, or making a phone call.
Both are sales activities conducted over the phone. The difference is that telephone acquisition often focuses on direct sales, while lead generation is about building a relationship and gathering valuable information for follow-up contact.
Quality leads are identified by clear interest, a specific need, and decision-making authority (such as a decision-making unit). By carefully selecting from your database and asking good questions during the conversation, you can better identify valuable leads.
A pleasant conversation, good listening, asking relevant questions, and showing genuine interest create personal contact and increase the chances of success. A well-trained sales team or call center knows how to recognize and capitalize on buying signals.
Use a carefully built database, target the two key groups within an organization (users and decision-makers), and consider organizational criteria. Getting the right person on the line is crucial for success.
Warm leads have previously shown interest, for example, through an ad or prior conversations. Cold leads (cold calling) often don’t know your organization yet. Both can be valuable but require different approaches.
A clear goal, a good proposition, a carefully chosen database, and a well-trained team (internal or external). With the right approach and continuous improvement, you can achieve great results.
