In today’s digital world, WhatsApp has become an integral part of our communication. Whether it’s sharing the latest news with friends or planning a weekend getaway, we use WhatsApp extensively.

But did you know there’s a special business version of WhatsApp that can help your company work smarter, build valuable connections, and ultimately grow? Meet WhatsApp Business!

For companies aiming to provide more responsive customer service and an excellent customer experience, WhatsApp Business is a powerful tool that can seamlessly integrate with the professional telephony solutions offered by Belfabriek. Let’s explore what this app has to offer and how it can transform your business.

What Exactly is WhatsApp Business?

WhatsApp Business, as the name suggests, is the business version of WhatsApp developed by WhatsApp Inc. It’s a free-to-download app specifically designed for small and medium-sized businesses to communicate with their customers more efficiently.

Unlike personal WhatsApp, WhatsApp Business includes built-in tools that allow you to create a professional business profile, interact with customers, and maximize your business benefits.

The Power of a Business Profile

When setting up the WhatsApp Business app, one of the first steps is creating a business account. This business account allows you to share essential business information, such as your company name, address, opening hours, website, and email address. This helps build trust with potential and existing customers, giving them a quick overview of your business details.

Another handy feature is the ability to showcase a catalog of your products or services via WhatsApp. Customers can easily browse your offerings and ask questions about specific items. This simplifies the sales process and provides customers with a direct way to connect with your business.

Built-In Tools

WhatsApp Business excels with its built-in tools designed to streamline your communication. One such tool is the ability to create labels. Using labels, you can organize and categorize your chats (e.g., “New Customer,” “Payment Pending,” “Order Completed”). This helps you stay organized and quickly find important conversations.

Additionally, WhatsApp Business allows you to set up automated replies. With automated replies, you can send customers a welcome message when they first contact you or an away message if you’re unavailable.

Another time-saving feature is quick replies (also known as canned responses). These allow you to save frequently asked questions or standard answers and send them with a simple shortcut. This saves valuable time and ensures consistent responses.

Seamless Integration with Belfabriek

Here’s where Belfabriek customers and potential clients come into play. Belfabriek not only offers the option to request a fixed (business) phone number, but also provides professional telephony solutions. Think of features like call recording, a professional welcome message, call forwarding, and a menu option. But we also understand the importance of modern communication channels like WhatsApp Business.

While WhatsApp Business primarily works on mobile phones, it also allows you to use WhatsApp Web and desktop, enabling you to communicate from your computer. This can be convenient for businesses that prefer a larger screen and a physical keyboard for customer service.

Setting Up WhatsApp Business: Key Considerations

  • Phone Number: You need a different number than the one you use for your personal WhatsApp if you want to use both apps on one phone. You can use a second phone number or, in some cases, link a fixed phone number to your WhatsApp Business account. Belfabriek can help you request a professional fixed phone number for this purpose.
  • Paid Features: While the basic features are free, paid features may become available in the future to further enhance your business.

Conclusion

WhatsApp Business is a powerful and excellent tool for businesses looking to improve communication with their customers and build valuable connections. The business features that allow you to create a professional profile, organize your chats, and communicate efficiently with customers make it an essential app for anyone looking to grow their business.

For Belfabriek customers, the combination of professional telephony solutions and the direct communication capabilities of WhatsApp Business provides a unique opportunity to deliver an outstanding customer experience and build long-term loyalty.

Whether you use a mobile number or want to link a Belfabriek fixed phone number to your WhatsApp Business account, the possibilities are endless. Start working smarter today and discover the business benefits of WhatsApp Business!