One of the most frequently asked questions about using Belfabriek’s Search Engine Call Statistics is: should I place my web and call statistics within one property, or is it better to keep them separate?

The answer to this question depends on many factors, including how familiar you are with Google Analytics and whether it is necessary for you to see both statistics within the same reports. Many customers prefer to keep both statistics in separate reports side by side.

If you are unsure about the necessity of having both statistics in one property, you can always first create a separate property for your call statistics and later, if you find that you prefer having both data sets in one property, adjust the settings.

Note that it is not possible within Google Analytics to merge properties. Data stored in a separate property cannot be combined with another property at a later time.

A detailed explanation of handling properties within Google Analytics can be found here.